Brand New Bad, War Beard, War King
Born on March 3, 1984, in Lynn, Massachusetts, Ivar has carved out a distinguished 23-year career in professional wrestling, establishing himself as a durable and versatile performer with a reputation for delivering consistent, hard-hitting matches. Known by nicknames like Brand New Bad, War Beard, and War King, Ivar’s journey from the gritty streets of Lynn to the squared circle is a story of resilience, adaptability, and longevity.
Over two decades into his career, Ivar has evolved from a regional independent wrestler into a globally recognized performer. His 6’1”, 293-pound frame has made him a formidable presence in the ring, blending power with technical ability. His Allrounder and Brawler style has allowed him to compete credibly against a wide range of opponents, from high-flyers to technical wrestlers. His longevity in the business—over 1,000 matches—attests to his work ethic and adaptability.
With a career record of 583 wins, 432 losses, and 28 draws across 1,043 matches, Ivar has maintained a solid 55.9% overall win rate. His experience spans promotions worldwide, and he has consistently delivered performances that reflect both his veteran savvy and his willingness to elevate his opponents. His career is a testament to the grind of professional wrestling, where consistency and character matter as much as victories.
Ivar’s in-ring style is best described as a hybrid of power and brawling, with a touch of technical flair. His Allrounder classification reflects his ability to adapt to different match types and opponents. He can anchor a match with brute force or shift into a more high-octane performance when needed. This versatility has made him a reliable workhorse in the industry.
His signature moves include the devastating Handsome Slam, a high-impact powerbomb that showcases his strength and timing. The Spinning Heel Kick, sometimes referred to as the Spin Kick Of Doom, is a highlight-reel-worthy strike that often serves as his match-ending maneuver. Finally, the Sin City Plunge, a diving attack that combines flair with force, has become a fan favorite.
What sets Ivar apart is his ability to maintain momentum in matches through his brawler instincts. He doesn’t rely on one type of offense but instead builds sequences that feel organic and hard-hitting. His beard and rugged appearance reinforce his “War King” persona, but beneath the image is a technician who understands pacing, storytelling, and the importance of selling for his opponents.
Ivar’s career statistics tell a story of longevity and consistency. With 583 wins against 432 losses and 28 draws, his 55.9% overall win rate reflects a career spent in the thick of competition. His TV Win Rate of 66.7% shows that he’s particularly effective in weekly programming, where storylines and character work are just as important as in-ring performance.
However, his PPV Win Rate of 0.0% is a curious anomaly. While Ivar has competed in televised matches with strong results, his PPV record currently shows no wins. This could be due to limited exposure on major cards or a lack of high-profile booking. It’s worth noting that this doesn’t diminish his overall value, as his role often involves putting over rising stars or maintaining the credibility of others.
His Last 10 Win Rate is 60.0%, and his Last 20 Win Rate is 50.0%, indicating a recent dip in performance but still maintaining a solid baseline. His Last 5 Win Rate is also 60.0%, suggesting a recent uptick in form.
Ivar’s most documented rivalries reveal a mixed bag of results, with some opponents consistently getting the better of him while others have served as perfect foils for his strengths.
His vs. Kofi Kingston record of 1W–7L shows a clear mismatch, with Kingston often coming out on top. This could reflect Ivar’s role as a stepping stone for Kingston’s rise or simply a case of in-ring chemistry. Against Ricochet (0W–4L), Ivar has struggled, perhaps due to Ricochet’s high-flying style contrasting with Ivar’s grounded approach.
However, Ivar has found success against Apollo Crews (3W–0L), suggesting a strong competitive edge when facing power-based opponents. His vs. LA Knight (0W–2L) and Johnny Gargano (0W–1L) records indicate that he’s often used to elevate newer or more agile stars.
On a more balanced note, his vs. Akira Tozawa (1W–1L) and Original El Grande Americano (1W–1L) records show competitive matchups that could go either way. These evenly matched rivalries often produce the most compelling stories, and Ivar’s ability to work within them speaks to his experience and adaptability.
Looking at Ivar’s recent match history, a clearer picture of his current form emerges. His last 10 matches show a W-L-W-L-W-W-W-L-W-L pattern, indicating a 60% win rate over that stretch. This suggests that while he’s not on a dominant streak, he’s still a relevant and competitive performer.
His most recent match, a win over El Grande Americano on 2025-10-18, shows he’s still capable of delivering strong performances. A loss to Rusev just three days prior indicates he’s still being used in high-profile matches, even if the outcomes aren’t always in his favor.
Earlier in the year, wins over Dominik Mysterio and a mystery opponent show he’s still being given opportunities to compete with top-tier talent. His win over Apollo Crews in April 2024, followed by a loss to LA Knight, suggests he’s being used to build up mid-card talent effectively.
His last 10 matches show a 60% win rate, and his last 5 matches maintain that same percentage. This consistency is key for a wrestler of his experience—he’s not just a gatekeeper but a reliable performer who can elevate others.
One of the most striking aspects of Ivar’s statistical profile is the disconnect between his PPV and TV performances. His PPV Win Rate is 0.0%, while his TV Win Rate is 66.7%. This suggests that while he’s a strong performer on weekly programming, he hasn’t yet broken through on major event stages.
This could be due to a variety of factors: limited booking on PPVs, or perhaps his role as a jobber or enhancement talent on those shows. However, his TV performance shows he’s a valuable asset in building storylines and giving credibility to rising stars. His 66.7% win rate on TV suggests he’s often booked to put over younger talent or to maintain the momentum of a storyline.
This dichotomy makes Ivar a fascinating case study in the modern wrestling economy—someone who is a consistent TV performer but has yet to fully capitalize on PPV exposure. That said, his TV reliability makes him a valuable asset for weekly programming, where his role is often to enhance rather than dominate.
Our AI prediction engine evaluates Ivar as a reliable mid-card performer with a strong baseline win rate and a versatile skill set. His 60% win rate over the last 10 matches and 55.9% career win rate suggest he’s a consistent performer who can be trusted to deliver a solid match.
His Brawler/Allrounder style gives him an edge in matches that require physicality and storytelling, but his PPV performance (or lack thereof) suggests he’s not yet viewed as a main-event threat. However, his TV performance and recent form indicate he’s a strong candidate for feuds with rising stars or enhancement roles.
The model identifies Ivar as a workhorse—someone who can be counted on to deliver a quality product, even if he’s not the main draw. His strengths lie in his consistency and adaptability, not in one-off spectaculars. His style advantages are best leveraged in longer feuds or multi-match storylines, where his character work and in-ring reliability can shine.
In future matchups, Ivar’s value will likely remain in building others rather than chasing the top of the card. His momentum is trending positive, and his style fits well in mid-card feuds or ensemble storylines. As the wrestling landscape continues to evolve, performers like Ivar—veterans who understand their role—will remain essential to the industry’s storytelling fabric.
Ivar’s career is a masterclass in consistency and role awareness. With over two decades in the business, a 55.9% win rate, and a versatile in-ring style, he’s a performer who understands the business from the inside out. Whether he’s putting over a young star or delivering a hard-hitting match on TV, Ivar remains a cornerstone of the wrestling ecosystem—a man who knows his role and executes it with precision.
Tracked from 2009-present detailed match records
| Opponent | Matches | Wins | Losses | Draws | Win% | Last Met |
|---|---|---|---|---|---|---|
| Kofi Kingston | 8 | 1 | 7 | 0 | 12% | 2023-12-03 |
| Ricochet | 4 | 0 | 4 | 0 | 0% | 2024-04-01 |
| Apollo Crews | 3 | 3 | 0 | 0 | 100% | 2024-04-29 |
| LA Knight | 2 | 0 | 2 | 0 | 0% | 2024-04-26 |
| Akira Tozawa | 2 | 1 | 1 | 0 | 50% | 2024-01-15 |
| Original El Grande Americano | 2 | 1 | 1 | 0 | 50% | 2024-02-19 |
| Johnny Gargano | 1 | 0 | 1 | 0 | 0% | 2024-01-01 |
Last 10 matches from our detailed records
| Date | Result | Opponent | Finish | Rating |
|---|---|---|---|---|
| 2025-10-18 | Win | El Grande Americano | — | — |
| 2025-10-15 | Loss | Rusev | — | — |
| 2025-03-07 | Win | Dominik Mysterio | — | — |
| 2025-03-07 | Loss | Dragon Lee | — | — |
| 2025-02-28 | Win | Unknown | — | — |
| 2024-04-30 | Loss | Oba Femi | — | — |
| 2024-04-29 | Win | Apollo Crews | — | — |
| 2024-04-26 | Loss | LA Knight | — | — |
| 2024-04-22 | Win | Apollo Crews | — | — |
| 2024-04-16 | Win | Josh Briggs | — | — |